24/7 CLARITY WITH RUROC’S NEW PHOTOCHROMIC TRANSITION VISOR FOR EOX

Pushing the boundaries of design and performance, Ruroc introduces its latest visor option for EOX: A photochromic transition visor that automatically adapts to sunlight for strain-free vision, anytime.

Continuing to revolutionise protection for riders across the globe, Ruroc’s latest Photochromic visor smoothly and rapidly adapts to changing light conditions, shifting from clear to concealed in a matter of seconds*. The visor darkens when exposed to sunlight (UV light), and lightens as UV light levels decrease with visible light transmitted (VLT) ranging from ‘Clear’ at 80% VLT to ‘Smoke’ at 15% VLT, allowing for a clear line of sight no matter what the time of day**. The EOX Photochromic visor also provides 100% protection to riders’ eyes and skin from harmful UVA and UVB light.

Utilising a dipping technique that applies the photochromic technology all around the visor, the molecules chemically react and adapt to light: As conditions get brighter and the molecules are exposed to UV light, the organic carbon-based compounds, also known as photochromic dyes, absorb more light and darken the appearance of the visor. As UV light reduces, the dyes revert to their original form and the visor returns to clear.

Not just adapting to light, the Photochromic visor also features an effective anti-fog coating with a hydrophobic layer that repels moisture for condensation-free, crystal-clear vision. The visor is also Pinlock-compatible, has a best-in-class field of vision of 215°, features an anti-scratch external coating, and can be installed quickly and easily without the need for any tools.

The photochromic transition visor is homologated for track use only.

The EOX Photochromic visor is available exclusively on the Ruroc website for £89.00 / €109.00 / $99.00

The EOX photochromic transition visor is only compatible with the EOX helmet. Ruroc also offer a Photochromic visor compatible with ATLAS 4.0 on its website.

* Transition time is subject to UV light exposure and weather conditions

** Visible Light Transmission (VLT) is the measure of how much light can pass through a visor, affecting visibility and clarity

To find out more, please contact press@ruroc.media.

ABOUT RUROC

Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the ATLAS, along with its sister brand, Enginehawk, revolutionising the industry with modern CE-approved apparel that riders want to wear, on and off the bike. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there.

www.ruroc.com