For riders across the UK on the hunt for a bargain, there’s one stand-out question: Why can’t the Black Friday sales take place at the start of summer, when riders actually need new kit for the upcoming riding season?
In its typical rebellious fashion, Enginehawk defies the rules of the widespread Black Friday sales event that buyers have come to expect, by announcing its latest ‘Back to Black Friday’ campaign. Straying far away from the traditional event that sees brands promoting big discounts in a highly-anticipated sales period in November, Enginehawk breaks the mould of the conventional retail experience and introduces mega-May deals up to 50% off across its current line-up of CE-approved riding jackets.
Launching 6 May and lasting throughout the entire month – exactly six months after the popular Black Friday weekend and six months before the next event – riders can now prepare for the peak riding season with discounts on tried, tested and approved kit, when they actually need it.
Built by riders, for riders, Enginehawk’s range of revolutionary jackets redefine traditional motorcycle wear, all crafted with premium materials, tailored for fit and functionality, and tested to meet top safety standards.
Keep an eye out on the Enginehawk website for the latest jackets joining the ‘Back to Black Friday’ sales event, with new offers announced every week during this month – don’t miss out!
For those interested in testing products from the range, please contact the media office on 01525 270100 or email: press@ruroc.media
For more information on the Enginehawk range of motorcycle apparel, please visit www.enginehawk.com
ABOUT RUROC
Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest-growing brands in the UK, developing cutting-edge motorcycle helmets, such as the ATLAS, along with its sister brand, Enginehawk, revolutionising the industry with modern CE-approved apparel that riders want to wear, on and off the bike. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there.
