Ruroc is thrilled to announce the launch of its ATLAS 4.0 Carbon Star Wars collection; a series of three iconic Galactic-themed helmets designed to capture the essence of one of the most beloved franchises of all time.
The new collection showcases three awe-inspiring designs that pay homage to some of the most iconic characters in the Star Wars universe:
Darth Vader ATLAS 4.0 Carbon: Embrace the Dark Side
Channel your inner Sith Lord with the Darth Vader ATLAS 4.0 Carbon. Inspired by the imposing presence of the dark enforcer himself, the Darth Vader ATLAS 4.0 Carbon features all the industry-leading innovation and safety that Ruroc has become renowned for, like its application of RHEON polymer technology, while evoking the essence of the legendary character through the unique styling of the ATLAS 4.0 carbon. Feel the power of the Dark Side as you conquer the roads with unmatched style.
Stormtrooper ATLAS 4.0 Carbon: Join the Ranks of the Empire
Champion the Empire’s elite forces with the Stormtrooper ATLAS 4.0 Carbon. Engineered with Ruroc’s renowned precision and attention to detail, the unique design embodies the iconic look of the Empire’s foot soldiers, thanks to the ATLAS 4.0’s unique silhouette. Whether you’re cruising through urban landscapes or tackling the twisties, the Stormtrooper ATLAS 4.0 Carbon guarantees a super cool look wherever you ride.
Boba Fett ATLAS 4.0 Carbon: Embody the Bounty Hunter Spirit
For those who crave adventure and thrive on the edge, the Boba Fett ATLAS 4.0 Carbon is a must-have. Inspired by the fearsome Mandalorian bounty hunter, the ATLAS 4.0 Carbon that it is based upon, is the very epitome of impenetrable toughness thanks to its 3-part multi-density EPS structure and integrated RHEON polymer technology that all adds up to a helmet that exceeds the ECE 22.06 standards. Dominate the roads or carve your own route through the streets while showcasing your admiration for the galaxy’s most notorious tracker.
Each helmet in the Star Wars Collection is engineered with Ruroc’s cutting-edge technology to ensure optimal safety and comfort. Exceeding the rigorous ECE 22.06 safety standards, each ATLAS 4.0 Carbon in the collection ensures that Star Wars enthusiasts and thrill-seekers can explore the world with confidence and style.
Neal Duffy of Ruroc, commented, “While we’re always striving to bring designs and special editions to the range that resonate with us and our riders, the Star Wars Collection is, in our opinion, an exceptional fit with Ruroc.
Our goal with the Star Wars Collection was to create a unique fusion of iconic Star Wars characters on the perfect canvas that is the ATLAS 4.0 Carbon. Whether you’re a fan of the Sith, a follower of the Empire, or a devotee of the Mandalorian way, this collection gives you a chance to showcase your passion for the Star Wars universe while prioritising safety and functionality.”
The Star Wars Collection retails for £450 / €525 / $550 and will be available from August 23 for purchase at www.ruroc.com.
ABOUT RUROC
Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the ATLAS, along with its sister brand, Enginehawk, revolutionising the industry with modern CE-approved apparel that riders want to wear, on and off the bike. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there.
Please contact press@ruroc.media for any queries.
