Ruroc is pleased to announce the rollout of two new Brand Hubs within the UK, extending its digital presence into a physical space at two exclusive destinations; one within Completely Motorbikes, one of the UK’s leading motorcycle dealers based at the flagship distribution centre in Hinckley, Leicestershire, and one within the renowned destination store, Bike Stop, in Stevenage.
For the first time, customers will now have year-round access to see Ruroc’s impressive and meticulous ATLAS 4.0 designs in the flesh, experience the quality and feel of the helmet, and be able to try the range on for size, all before they purchase.
“We’ve always had a purely-digital presence since inception, but we’re now very excited to say that we’ll have a physical presence year-round in the UK, thanks to our new partnerships with Completely Motorbikes and Bike Stop; two notable locations in the world of two-wheels which both match our core values in product quality and customer service”, said Neal Duffy, Head of Brand at Ruroc. “Now, before they buy, Ruroc customers have even more opportunities to try on and witness how high-quality and visually striking our ATLAS range really is.”
The Completely Motorbikes Hinckley store – centrally located and in close proximity to the key motorway networks – will now have the full Ruroc ATLAS 4.0 range and accessories on display, as well as self-service Ruroc fitment stations. The ordering process is seamless, with QR codes placed around the Brand Hub that will direct customers to the online ordering process via the Ruroc website with fast, efficient delivery.
“We’re really excited to be working with Ruroc and offer their ever Brand Hub at our Hinckley Distribution Centre”, said James Ayland, Completely Motorbikes Sales Director. “We’re both Gloucester-born businesses with huge ambitions to evolve the motorcycle industry, and we’re pleased to offer riders the chance to see the Ruroc range in the flesh, all year round! We’ve got stock of over 500 bikes on site, a huge Ruroc display & fitment area as well as complimentary tea and coffee, what more could you want?”
The in-store installation is just one aspect of the Completely Motorbikes partnership: Ruroc will be present at all 11 rounds of the British Superbike Championship this year in partnership with Completely Motorbikes – an official sponsor of the championship for 2023 – and Leon Haslam’s Affinity Sports Academy. Visitors can catch Ruroc in the vendor village at each round, showcasing its full range and offering product fitment, trials, a range of competitions and giveaways, and on-event brand representation to answer any queries.
Bike Stop in Stevenage – well located to service the southwest and London areas – will operate slightly differently with fully-trained staff in-store that will represent the Ruroc brand and offer full assistance in fitment and ordering via the Ruroc website.
“We’re always looking to innovate and offer our customers something new and something special, and this new partnership with Ruroc is certainly that!” said Bike Stop’s Martin Brown. “We’re hugely proud to now have the Ruroc Brand Hub pride of place in our store in Stevenage. Our experienced sales team will be on hand to support all your riding needs and help with your fitment, choice and even through to ordering your Ruroc helmets – plus we’ve got an on-site café and free parking right outside. Come and join us and the Ruroc Team for a Launch event, joined by CCM Motorcycles with their Demo fleet on Saturday April 15.”
On April 15th, Ruroc is hitting the road and will be visiting Bike Stop for its first UK event of the season, showcasing the new Guardians collection, Liquid Carbon colourways and all-new accessories.
For more information on Completely Motorbikes, please visit www.completelymotorbikes.co.uk
For more information on Bike Stop, please visit www.bikestop.co.uk
Please contact press@ruroc.media for any queries.
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