Ruroc, a global leader in motorsports protection, today introduces five electrifying new designs for its iconic ATLAS 4.0 (AT4.0) helmet line.
The new 2025 ATLAS range delivers five fresh styles to Ruroc’s ATLAS 4.0 STREET, TRACK, and CARBON helmets. From the neon-drenched underworld of La Catrina to the TRACK-scorching futurism of Nitro, the 2025 range delivers unique designs backed by cutting-edge safety and technology.
The ATLAS 4.0 series includes three standout modes: the ATLAS 4.0 STREET, ATLAS 4.0 CARBON, and ATLAS 4.0 TRACK. The ATLAS 4.0 STREET, built with lightweight fiberglass, delivers Ruroc’s iconic safety and style at an approachable price. The ATLAS 4.0 CARBON integrates RHEON™ impact technology, advanced acoustics, and exceptional comfort within a sleek CARBON fiber shell. Certified Gold by the ACU, the ATLAS 4.0 TRACK prioritises weight reduction and aerodynamic precision, offering a competitive edge on the race track.
“We’re not here to blend in,” said Daniele Caruso, Head of Design at Ruroc. “These new AT4.0 designs—whether it’s the haunting vibes of La Catrina or the raw rebellion of Disarray—are built for riders who live loud and ride hard. Each one’s a statement, backed by the safety and performance our crew demands.”
AT4.0 STREET:
La Catrina: La Catrina isn’t just a helmet, it’s a neon-charged skull ripped from the underworld, and is reminiscent of the Cinco De Madness from the AT3.0 range. Inked in traditional Day of the Dead colours, the La Catrina is a ECE 22.06-certified helmet, which blends killer aerodynamics with a design that haunts the highways.
La Catrina is priced at: £259 / €369 / $319
Reaper: Resurrected and meaner than ever, Reaper sharpens its AT3.0 roots with chrome-detailed fangs and skeletal contours wrapping around the shell. Engineered for limit-pushers, Reaper packs ECE 22.06-certified protection with perfectly balanced aerodynamics and leaves its presence known.
Reaper is priced at: £259 / €369 / $319
AT4.0 CARBON:
Disarray: Disarray is no ordinary helmet. The design is based on real graffiti from Ruroc’s design team, which has been scanned and applied in high-contrast white paint against a core matte black carbon shell.
Disarray is priced at: £425 / €539 / $525
AT4.0 TRACK:
Nitro: Nitro is the ultimate match of motorsport nostalgia and design futurism. The classic Ruroc ‘R’ pattern wraps back and sides, while neon flashes throughout bring that high speed energy. Two sets of custom stickers are also included for those who wish to personalise this track inspired helmet.
Nitro is priced at: £549 / €669 / $639
Rosso: Full throttle, unmatched performance, the Rosso takes Italian elegance and drapes it over Ruroc’s signature AT4.0 TRACK CARBON shell. Featuring aerodynamic red and black details leading from the front to the back of the helmet, Rosso features a colour spoiler never seen before in Ruroc’s range.
Rosso is priced at: £579 / €749 / $679
The Ruroc ATLAS 4.0 was recently awarded a SHARP 4* safety rating, making it one of the safest helmets available on the market. The new designs are now available to purchase directly from Ruroc. For more technical information on the ATLAS 4.0 range, click here.
For any media contacts who would like to test or review any of Ruroc’s products, please contact Ruroc’s Press Office via email: press@ruroc.media, or call +44 (0) 1525 270 100.
