Leading UK motorcycle and snow sports protection brand, Ruroc, has reaffirmed its commitment to the US market, with the opening of a dedicated distribution centre this month in Anaheim, Los Angeles, California.
A significantly important market to Ruroc, accounting for 40% of the brand’s global sales, the United States has been a crucial market for the forward-thinking helmet brand, with US customers some of the earliest adopters to the ATLAS helmet range since its launch in 2019.
Luke Ashley, Ruroc Operations Director announced the news commenting, “This is a crucial development for the business in an extremely important market. The demand in the USA has been extraordinary, and that’s even with the obviously longer lead times for customers as we ship from the UK. Despite this, the USA accounts for a very large part of our overall market, and so this has been a crucial development for us and our very loyal customer base.”
With the opening of the the new facility in Anaheim, customers will not only benefit from much faster shipment of products, but also enjoy free delivery on orders over $100, have all customs charges and paperwork hassles removed and or course, benefit from a much faster and slicker return and exchange process.
Luke Ashley added, “The new facility simplifies the entire process for everyone with a passion for Ruroc. Not only can we ship faster and cheaper, but we can finally make it completely realistic to ship accessories such as visors, our Shockwave system, apparel and more. We’re very confident that this will remove the previous barriers to entry for customers who were keen to try Ruroc.”
For more information on the Ruroc range, including the latest ATLAS 4.0, please visit www.ruroc.com
Interested media should contact press@ruroc.media for more information or call Ruroc’s press office on 01525 270100.
ABOUT RUROC
Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the ATLAS, along with its sister brand, Enginehawk, revolutionising the industry with modern CE-approved apparel that riders want to wear, on and off the bike. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there.
