Ruroc, a leader in global motorsport protection, has today announced the launch of its motorcycle helmet Sizing Stations within its network of UK and European retailers. The initiative brings the exceptional quality and unique style of Ruroc helmets direct to customers via a network of selected retail partners.
Through the programme, Ruroc is aiming to enhance its customer experience, with the Sizing Stations offering potential customers the opportunity to try on a variety of Ruroc helmets, receive expert fitting guidance, and experience firsthand the brand’s commitment to innovation and design. This programme is aimed to bridge the gap between online and in-store; allowing customers to make informed purchasing decisions with confidence.
“As a direct-to-consumer brand, we recognised the need to provide a tangible experience for our customers,” commented Hollie Weatherstone, Head of Brand at Ruroc. “Our Sizing Stations empower riders to explore our cutting-edge designs, receive personalised fitting advice, and ultimately make informed purchasing decisions.”
Each participating Ruroc retailer will benefit from the key features of the Sizing Station programme which includes eye-catching displays showcasing Ruroc helmets, visors, and accessories. Retail staff will be fully trained to provide personalised advice to ensure the perfect fit for potential customers. Through the initiative retailers will be able to drive revenue through competition commissions, with no carrying costs and competitive commission rates, while gaining exposure via Ruroc’s website and vast social media following.
Ruroc Sizing Stations are now available in select locations across the UK, Germany and France. Ruroc is actively accepting new Sizing Station partners, including motorcycle cafes, training centres, and retailers, to register your interest in becoming a Sizing Station retailer, email: sizingstations@ruroc.com
