FOR IMMEDIATE RELEASE
Gloucester, UK, 1st Oct 2024 – Ruroc, a global leader in winter sports protection, is excited to announce the official launch of the RG2 helmet, an all-new, re- engineered full-face helmet system that replaces the iconic RG1. Alongside this flagship release, Ruroc is expanding its popular Lite series with the introduction of the Lite+ and Lite Carbon models, further reinforcing its dedication to pushing the boundaries of action sports safety.
Available for pre-order starting on October 1st, 2024, the new RG2, Lite+, and Lite Carbon helmets will be shipping from December 4th, 2024, and will be available at ruroc.com and selected retailers worldwide.
The RG2: A New Era for Full-Face Helmet Technology
The RG2 is the world’s only full-face snowsports helmet, developed over 15 years using feedback from Ruroc’s growing community of riders. It builds on the success of the original RG1 with dramatic advancements in safety, comfort, and performance, setting a new standard for helmet technology in extreme winter sports.
“The RG2 isn’t just an evolution; it’s a complete re-imagining of what a full-face helmet can be,” said Tom Savage, Head of Engineering at Ruroc. “Our focus was on building a helmet that exceeds the highest safety standards while maintaining rider comfort and enhancing performance. The RG2 is lighter, smarter, and more intuitive to use—it’s truly a game-changer.”
Key Features of the RG2:
• RHEON™ Technology: Advanced rotational and linear impact protection that dynamically adapts to different impact scenarios, significantly reducing the risk of head injuries.
• twICEme® Smart Safety Tech: A built-in NFC chip allows riders to store critical medical information, accessible to first responders in case of an emergency.
• Cardo® Communication System: Stay connected with up to 15 riders using a mesh network, stream music, take calls, and even link with GoPro—powered by JBL sound.
• 200g Lighter: The RG2 weighs in significantly lighter than its predecessor, allowing for greater comfort and agility during long days on the slopes.
• 360º Fit System: A customisable fit that adjusts to any head shape, giving you maximum comfort and security.
• Magnetic Mask System: The magnetic mask system makes putting on and removing the mask effortless—even with gloves on—while offering improved ventilation.
• Wider Field of View: A 20% increase in peripheral vision, paired with better airflow to reduce fogging and keep visibility clear.
Designed by Riders, for Riders
The RG2 is the result of direct feedback from Ruroc’s thriving snow community, pro athletes, and retailers. Ruroc has always prided itself on listening to its customers, and the RG2 reflects years of user insight and innovation.
“We’ve worked closely with our community—from regular riders to elite athletes—and their feedback has shaped every aspect of the RG2,” said Hollie Weatherstone, Head of Brand at Ruroc. “It’s been designed to exceed expectations on the slopes, offering superior safety, comfort, and style.”
Expanding the Lite Range: Introducing Lite+ and Lite Carbon
Alongside the RG2, Ruroc is expanding its Lite series, known for its open-face design and freestyle performance, with the introduction of the Lite+ and Lite Carbon models. These helmets continue to push the boundaries of safety and performance, offering more choices for riders who want to stand out on the slopes.
The Lite+ builds on the original Lite’s freestyle aesthetic, adding RHEON™ impact protection and twICEme® medical ID technology, offering increased safety without compromising on style. With an upgraded 360º fit system, the Lite+ ensures a snug, custom fit for all head sizes.
For those pushing the limits of performance, the Lite Carbon delivers top-level protection with its ultra-light carbon fibre shell. This elite model combines durability and lightweight design, making it the go-to helmet for professional athletes and advanced riders alike.
Key Features of the Lite+ and Lite Carbon:
• RHEON™ Impact Protection: Reduces both linear and rotational impact forces, offering enhanced safety in freestyle scenarios.
• twICEme® Medical ID Chip: Store vital medical information in your helmet, accessible by first responders when every second counts.
• 360º Fit System: A custom fit for every rider, ensuring comfort and security on even the most intense runs.
• Ultra-Light Carbon Fibre Shell (Lite Carbon): Built for strength without the weight, giving pro riders the confidence to push their limits without fatigue.
Leading the Way in Performance and Safety
Both the RG2 and the expanded Lite range show Ruroc’s commitment to delivering the best possible protection for winter sports athletes. Whether you’re an all-mountain enthusiast or a freestyle rider, Ruroc has crafted helmets that combine the latest in safety technology with the style and comfort every rider needs.
“We’ve always pushed the limits of what helmet technology can do,” said Doug Causer, Snow Product Manager at Ruroc. “The RG2, Lite+, and Lite Carbon embody our mission to deliver the ultimate combination of safety, style, and performance. These helmets aren’t just about protection—they’re about empowering riders to push their boundaries with confidence.”
Pre-Order and Availability
The RG2, Lite+, and Lite Carbon helmets are available for pre-order starting 1st October 2024, with shipping beginning on 4th December 2024. They can be purchased at ruroc.com or through selected retailers.
Pricing for the RG2 (including RG2 goggles) starts from £289/$379/€339, the LiteCarbon from £229/$299/€269 and the Lite+ from £119/$159/€139.
About Ruroc
Founded in the UK, Ruroc has been leading helmet innovation since creating the world’s first full-face snowsports helmet. In addition to their snowsports range, Ruroc has expanded into motorcycle protection with the ATLAS and EOX ranges. Supported by a global community of riders, Ruroc is renowned for cutting-edge design, safety, and performance.
For more information, please visit www.ruroc.com
Press Contact:
Hollie Weatherstone
Head of Brand
Ruroc
Phone: 07497121606
Email: hollie.weatherstone@ruroc.com
