Ruroc is proud to announce its latest collaboration with one of the most iconic brands in motorcycling, with the launch of the unique Ace Cafe collection, inspired by the world’s most famous motor cafe.
Like Ruroc, a British brand born from the thrill of riding, the Ace Cafe is world renowned, with venues in five countries, all born from the same DNA of the original that first opened its doors in London in 1938.
To pay homage to such an icon in motorcycling, Ruroc and Ace Cafe have collaborated to bring three unique designs to riders, all designed in the spirit of the Ace Cafe itself, for thrill seekers and those who ride hard and fast.
Hollie Weatherstone, Ruroc Head of Brand commented, “To be able to bring a collection to our community with such an iconic brand as the Ace Cafe is a real honour. As a British brand ourselves, we felt there was no better collaboration to celebrate what is much more than a cafe, but a subculture of motorcycling, much like our own ever-growing community of riders.
“With this collection, we’re bringing unique designs across three of our range, that each individually reflect the distinctive style and look that the Ace Cafe has become renowned for. Each design across our AT4.0 STREET, TRACK and the all new EOX helmets offer fans of our brand and the Ace Cafe truly unique and distinctive looks.”
The Ace Cafe collection is available in very limited quantities on the AT4.0 STREET, the AT4.0 TRACK and the flagship EOX model. Every Ace Cafe Ruroc comes with a limited edition pin badge, patch and stickers.
The recommended retail pricing for the Ace Cafe collection is as follows:
AT4.0 STREET – Ace Cafe – $279 | £229 | €319
AT4.0 TRACK – Ace Cafe – $679 | £579 | €749
EOX – Ace Cafe – $599 | £499 | 639€
The Ace Cafe collection will be available from 24th July, but move fast as numbers are exclusive.
For more technical information on the EOX range, please click here: https://ruroc.media/ruroc-announces-all-new-premium-flagship-helmet-the-eox/
• If you would like to test the AT4.0 or EOX, or have any queries, please contact press@ruroc.media
ABOUT RUROC
Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the ATLAS, along with its sister brand, Enginehawk, revolutionising the industry with modern CE-approved apparel that riders want to wear, on and off the bike. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there.
ABOUT THE ACE CAFE
It was in England. It was in London. It was in 1938. A road side cafe was built to cater for those using the then new arterial carriage way – the North Circular Road – the A406. It was just before the war. It was a place no one at the time would have thought would go on to become the world´s most famous Motor Cafe. This building was called The Ace Cafe. And the story began. The doors having opened the Ace Cafe became a meeting point for motorists who not only liked to pull over for a cuppa or a Full British Breakfast, but also to enjoy the company of like-minded people. Heavily damaged in an air raid by the Luftwaffe in 1940, it was subsequently rebuilt in 1948. With the advent of Rock ‘n Roll, the Ace Cafe attracted youngsters on their motorcycles. The Cafe Racer was born, the record races, and with them came the Ton Up boys and girls, and the Rockers. It´s a story about Speed, it´s a story about boy meets girl, it´s a timeless story with worldwide appeal and which to this day continues, carrying the spirit into the future. It´s our story. It´s your story. It´s the Ace Cafe story. Keep revving it up!
