RUROC’S ATLAS 4.0 JUST GOT BOLDER: INTRODUCING ECLIPSE AND CHROME

Known for its bold and intricate artworks, Ruroc has once again raised the bar with two brand-new limited-edition designs. Available on the best-selling AT4.0 CARBON helmet, Eclipse and Chrome and are the Gloucestershire-based brand’s most laborious and striking paint finishes to-date.

Eclipse; a mirrored black shell, dusted with silver and blue metallic flecks which creates the look of a blackout starry night. Born from Ruroc’s most popular Liquid Black colourway, Eclipse is sleek, dark and impossibly modern.

True Chrome finishes are notoriously difficult to achieve, but Ruroc’s team of talented designers have spent years experimenting the process and now have finally achieved a mirror-like finish, thanks to an eight-stage nano-painting and finishing process. The result is Chrome, a brand-new liquid paint design that’s certain to turn heads with its mirror-like shine.

The AT4.0 CARBON helmet has a super-tough lightweight carbon shell with an ultra-wide field-of-view (215°) and is one of the World’s first road helmets to integrate RHEON™ impact protection. All AT4.0 helmets, including STREET and TRACK, meet and exceed ECE 22.06 and DOT safety certifications, as well as achieving a SHARP 4* rating. Elevating safety the helmet features the Fidlock magnetic buckle system, and comfort is ensured with a multi-density interior lining.

The AT4.0 Eclipse is available now and can be purchased directly from Ruroc, while Chrome will be available from the Autumn.

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To find out more about Ruroc, or for any media contacts wishing to test or review any of the products, please contact Ruroc’s Press Office via email: press@ruroc.media, or call +44 (0)1525 270 100.

ABOUT RUROC
Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the EOX and AT4.0. Ruroc now ships helmets to over 100 different countries and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there.

All of Ruroc’s motorcycle helmets are tested and approved to both UN ECE Regulation 22.06 and DOT FMVSS No.218. All the ECE and DOT approvals are tested and approved using third party test facilities, most regularly testing with VIAS Lab in Belgium. Ruroc also has its own in-house testing facility, allowing Ruroc to perform full homologation tests as well as its own additional in-house tests. The EOX and AT4.0 helmets boast a four-star SHARP safety rating.
www.ruroc.com