Former grand prix racer and 2016 National Superstock Champion, Taylor Mackenzie, has joined forces with pioneering UK motorcycle helmet brand, Ruroc, in a partnership that will combine the very best of Taylor’s extensive riding experience and Ruroc’s market-leading innovation and design.
Following the launch of the brand’s most advanced full-face helmet earlier this year, the ATLAS 4.0, Ruroc has enlisted the retired racer and now Moto 3 team manager, to work not just as an ambassador for the brand, but to support Ruroc’s R&D team with testing for exciting future projects.
Ruroc head of brand, Neal Duffy commented, “We are delighted and proud to be able to welcome Taylor to Ruroc. We’re a young and dynamic brand with big ideas, and we certainly don’t follow the conventional route of other manufacturers. Taylor has a no-nonsense attitude with vast experience that belies his years. He’s the perfect fit for us and we’re hugely excited about what this partnership will bring to our riders.”
Having already tested Ruroc’s ATLAS 4.0 helmet in a variety of conditions, including high speed stability tests with the Gloucestershire-based brand’s R&D team, Taylor added, “Being able to work with Ruroc in such an all encompassing role is really exciting. We’ll certainly have some fun along the way, but I’m really looking forward to the development role too, something which is really unique for a helmet manufacturer, let alone a UK grown brand. Like Ruroc’s open and inclusive approach, I’ll certainly be taking my followers on social media and YouTube on the journey too.”
Taylor and Ruroc will be announcing some fun and exciting collaborations in the coming months, with more details to follow soon and updates on both Taylor’s and Ruroc’s social media channels. Stay tuned.
Interested media should contact press@ruroc.media for more information or call Ruroc’s press office on 01525 270100.
