RUROC ATLAS 4.0 GUARDIANS COLLECTION: PROTECTORS OF THE PAST MEET THE LATEST IN HEAD PROTECTION.
Ruroc’s bestselling ATLAS 4.0 helmet has continued to turn heads on the street since its launch last year. Renowned for its striking and edgy designs that have taken inspiration from Norse mythology, the ‘80s vibes, traditional skull art and even officially-licensed DC designs, Ruroc continually strives for ways to express riders’ individuality.
Now, Ruroc has announced its latest collection of new designs for 2023. The ‘Guardians’ range, inspired by ancient protectors of the past, features five new and intricate designs inspired by ancient protectors of the past. Ruroc also introduces two ultra-stylish additions to its ATLAS 4.0 Carbon series.
HORUS – Inspired by the sky god in ancient Egyptian mythology, this ATLAS 4.0 design is meticulously designed with intricate blue and gold markings, and marked with the eye of Horus to watch over every ride.
KOMAINU – Sometimes referred to as ‘lion dogs’, the Komainu proudly sit on either side of this ATLAS 4.0 design, guarding every ride, complemented by bold orange and blue colours that headline the illustrative Komainu design.
NOMAD – Simplicity meets detail in the Nomad design. Symmetrical, bold black markings adorn this helmet, symbolising that no matter where the road leads, the Nomad will mark your place in this kingdom.
INVICTA – Long live the ride with the Invicta helmet. Marked with “Virtute et Valare” to promote courage to do what is right, the classic medieval styling of the Invicta helmet combines silver and bronze for a truly regal look.
DAIMYO – Drawing its style from Japan’s powerful and loyal shogun warriors, the Daimyo is designed with silky red decals, weaved amongst strikes of gold and blue.
Launching exclusively on the Ruroc website, the ‘Guardians’ range will be available from March 22nd at 7:00 PM (GMT), with an RRP of £425 | €475 | $525.
Also dropping for the ATLAS 4.0 is two new Liquid Carbon colourways: The Liquid Carbon Ruby and the Liquid Carbon Emerald. Ultra-glossy, exposed carbon fibre weave fused with opulent gemstone red or green hues.
The Liquid Carbon helmets will be available exclusively on the Ruroc website from March 29th at 7:00 PM (BST), with an RRP of £475 | €550 | $595.
The ATLAS 4.0, the latest evolution of the iconic ATLAS helmet range, is Ruroc’s most advanced full-face motorcycle helmet ever made and one of the very first helmets on the market to exceed ECE 22.06 safety standards by over 20%. Alongside its aggressive style and bold artwork, there’s a significant upgrade in rider comfort, protection and performance with a fully re-engineered plush interior, innovative collaboration with RHEON™ reactive polymer technology, and aerodynamic performance that not only makes it more stable, but also improves acoustic performance by 57%.
For an exclusive preview of the new collection in the run-up to the launch, keep an eye on Ruroc’s social media on Facebook, Instagram, YouTube and TikTok.
To find out more, please contact press@ruroc.media.
ABOUT RUROC
Founded in 2007, Ruroc pushes the boundaries of design and performance, offering unique products designed to take rider experience to the next level. What began as a team of three passionate about revolutionising the world of snow-sports protection in Gloucester, has become one of the fastest growing brands in the UK, developing cutting-edge motorcycle helmets, such as the ATLAS, along with its sister brand, Enginehawk, revolutionising the industry with modern CE-approved apparel that riders want to wear, on and off the bike. Ruroc now ships helmets to over 100 different countries, employs over 160 members of staff, and has gained a cult following amongst motorsport and snow sports enthusiasts with a network of over four million followers. Ruroc’s mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there.
