Following the recent launch of the ATLAS 4.0 TRACK, Ruroc once again expands its iconic ATLAS helmet range to combine some of the brand’s most loved designs with a more accessible price point: Introducing the ATLAS 4.0 STREET.
- Fibreglass shell composition
- DD-ring chin strap
- Shockwave compatible
- ECE 22.06, DOT certified
Growing the ATLAS helmet range ever further, Ruroc has developed a street-inspired version of its 4.0 model that captures the core elements of the flagship helmet, whilst reflecting the same design aspects that have caught the attention of riders across the world.
With prices starting from just £275 / €375 / $350, the STREET strips the ATLAS 4.0 back to the essential components without compromising on safety or design. With a fibreglass shell construction covered in intricate stand-out decals, along with a plush interior lining with multi-density cheek pads, a DD-ring chin strap, and ECE 22.06 certification, the STREET is ideal for riders who want the brand’s unmistakable style and next-level safety in a lower-priced package.
Ruroc’s Head of Brand, Neal Duffy, commented: “As a helmet manufacturer, we continually stress the importance of having a meticulously tested and fully certified motorcycle helmet as your go-to safety equipment, but we also appreciate that it can be one of the most expensive items of kit that riders need to buy. With the new STREET, we’ve widened our ATLAS 4.0 offering even further to match more riders’ preferences and budgets.
“It’s not just the safety elements that count, though. We get that, for a lot of riders, a helmet also represents their identity on the road. We’ve taken two of our most loved designs right back from the early Ruroc days and re-created them for the ATLAS 4.0 STREET, so riders can continue to represent that stand-out, classic Ruroc style.”
Synonymous with the streets and recognisable to every rider, the ATLAS 4.0 STREET reflects the core elements of the unmistakable Ruroc brand. With a nod to the original designs that hit the streets in the brand’s early ATLAS days, the STREET is available in two legendary decals, the OG black and gold ‘RONIN’ inspired by ancient Samurai, and the ‘TOXIN’ in reptilian black with flashes of nitro pink and green, both of which flaunt Ruroc’s well-known teeth designs. The STREET is also available in two core colourways – the matte black ‘CORE’ and icy white ‘GHOST’.
The ATLAS 4.0 STREET will be available to buy from 5pm (BST) on June 28, exclusively online at www.ruroc.com, with prices starting from £275 / €375 / $350.
For those wishing to see the ATLAS 4.0 STREET in the flesh, the two decal designs will be on display at Ruroc’s Brand Hubs – Completely Motorbikes, Hinckley and BikeStop, Stevenage.
Please contact press@ruroc.media for any queries.
